Identity Development | Branding | Production | Account Management
A newly established organisation needed an image to market its products targeted to the baby-boomer/senior citizen market. The resulting work responded to the brief with immediate success, with the abstact medical symbol also doubling up as an angel-like figure, responding to the target demographics psychological need for peace of mind. The identity had to be multi-faceted, in that it will be included in the product packaging, the product line itself, and also the corresponding website, marketing materials and stationery range.
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