Hello and welcome to the new and updated portfolio site of Keith Sweeney.

This site is powered by wordpress and contains my latest design work. Please feel free to have a browse around, and if you have any upcoming projects or collaborations that you think I might be interested in, please don’t hesitate to get in contact here.

Needing to distinguish themselves in the 3PL and supply chain management industry, Cellnet Logistics wanted to break away from the overarching visual style of their parent company. A branding initiative was undertaken and a new identity emerged, along with a fresh, funky and engaging one-page website loaded with jquery effects. Online advertising material was produced to coincide with the website launch and a social media prescence activated to engage with the target market of savvy online retailers.

*Work produced whilst employed at Cellnet

A newly established organisation needed an image to market its products targeted to the baby-boomer/senior citizen market. The resulting work responded to the brief with immediate success, with the abstact medical symbol also doubling up as an angel-like figure, responding to the target demographics psychological need for peace of mind. The identity had to be multi-faceted, in that it will be included in the product packaging, the product line itself, and also the corresponding website, marketing materials and stationery range.

A new business needed an identity to differentiate itself from competitors, and wanted to appeal to the housewife target market. This was achieved by creating a feeling of masculinity and authority through the use of scale and contrast of the domineering graphic element. The owner’s electrician background was also needed to be implemented into the design, through the use of the lightening bolt motif. Concepts for branding extensions in stationery, uniforms, promotional items and website were also created.

I was commissioned to do some retouching work for a jewellery business with an alternative edge. Using the two images requested by the client, the imagery was to have an enchanted forest feel.

A two month advertising campaign targeted to the gay and lesbian community in Western Australia. Two versions of print advertisments, plus website and email marketing banners were produced appealing to the male and female demographics of the target market segment.

Created as part of a number of deliverables in the running of a successful gala event, the ticketing and finalist invitations had to remain consistent with the classy tone and retain the key design elements of the event branding. A ballroom table map is included on the reverse and a perforated section was also incorporated into the ticket design. Print run of 1450 tickets.

*Work produced whilst employed at Clubhaus

I love going about my normal life and discovering inspiration in unexpected places. It happened to me recently when I was dining out. Along with the splendid interior decor, provocative and modern full length wall art, and the trendy hipster uniforms, the piece I found most inspiring was the menu. A beautiful example of how good design can enhance a business. Much kudos to Grill’d for being daring enough to let professionals excel at their craft.